DIGITAL
MEDIA

VISUAL STORYTELLING

In today's competitive marketplace, establishing brand trust is crucial for businesses to succeed. One effective way to build this trust is through visual storytelling. Visual storytelling involves using images, videos, and other visual content to communicate a brand's message and values to its audience.

By incorporating visual elements into their marketing efforts, businesses can create a more engaging and memorable experience for consumers. Visual storytelling allows companies to showcase their products or services in action, share customer testimonials, and highlight their company culture.

Additionally, visual storytelling can help businesses connect with their audience on a deeper level by evoking emotions and creating a more personal connection. This can help to humanize the brand and make it more relatable to consumers.

Overall, visual storytelling is a powerful tool for building brand trust and loyalty. By effectively using visual content to tell their brand's story, businesses can differentiate themselves from competitors and create a lasting impression on their audience.

This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network. Here's why Visual Storytelling and Media Marketing is so very important. Even if you don't think people are watching, they are and they are making decisions whether or not to do business with you!

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STATE OF VISUAL MEDIA MARKETING

ALEX MAHONEY

CEO & Media Technical Lead

Reliable and motivated creative thinker with a passion for Film, Photography, Visual Arts and Media Production.

A Life-Long Passion

Since Alex was just 13 years old, he has always had a camera in hand. His passion for film, photography, and the visual arts industry has grown exponentially over 10 years. At 15 he won the Electrical Crew Lead Award for local high school theaters, at 16 he was an aspiring Photojournalist at the New York City Maker Faire, and along with his sister, Nova, they won the Top 5 spot in the Emmas PA Youth Film Project. Alex didn't stop there either because at 18 he was the youngest Technical Stage Lead for XP Crunch Events partnered with ArtsQuest, the largest Music Arts Venue in the Northeast, and at 20 he started working with the local Chambers of Commerce, Emergency Response Teams, and small businesses for photography and videography promos. He is currently working on Aerial Drone Photography with his Father, who is our FAA Certified Drone Pilot, and he absolutely loves filming and photographing action, landscapes, portraits, and small business promotionals.

According to the 2023 marketing statistic, video marketing continues to be a widely used marketing tool – trusted by around 9 out of 10 businesses. To put it simply, more businesses are using video than at any point in the past 9 years. Reasons for not using video were split widely, but a lack of time was clearly the most commonly cited obstacle. Video usage looks set to increase still further in 2023, with current marketers almost unanimously planning to continue their video marketing efforts over the next 12 months – and 70% of current ‘non-video-marketers’ looking to get started.

Download the WyzOwl 2023 Video Marketing Report below

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